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Statistics - Monitoring your online marketing

Markee offers you meaningful statistics to monitor the success of your online marketing products at any time. We provide statistics for each company in all areas of work. To do this, select the corresponding company in Markee, in the dark gray menu bar on the left side you will find the "Statistics" section. This is where all the information we can give you about the company in question comes together as feedback on your products.

The key figures for Listing, CallTracking, ListingPortal, Advertisement and ReachEnhancement can be filtered according to different licenses and frequencies (daily, weekly, monthly, yearly) as well as for different time periods and displayed as a product overview or their reach in the graph.

Statistics filter​

For the selection of the period you have two possibilities: Either you enter the desired period manually by entering the date or you use the various quick selection fields such as W1 for the past seven days or LY for the past year.

Statistics Key figures​

When you view the key figures, the percentage change compared to the previous period is displayed in green or red, so that you can see at a glance how your products are developing.

If you click on the funnel symbol, further details on the individual key figures are displayed here and depend on the respective booked product. Here are some exemplary explanations, which may vary slightly depending on the product; here using the (Yext) listing as an example:

  1. Total Range: insertions, e.g. Google search queries.
    1. Under Total Range: listing search (frequency of showing the listing // analogous to Google search or Google Maps search // analogous to Facebook profile views or Facebook post views).
  2. Engage: User behavior such as time-on-page, number of pages visited, and interactions such as a customer submitting a review
    1. Listing Average Rating = daily average rating of all ratings on the listing portals (GBP, Cylex, Bundestelefonbuch etc.). Facebook ratings do not run in here. Note: when looking at multiple days, the daily average ratings add up.
    2. Facebook Like / Facebook Like = daily status of "Like" comments on the Facebook page. Attention: when looking at several days, the daily levels of Facebook Likes add up. (since 21.09.2023 the FB Likes have been dropped)
  3. Clicks: number of clicks on the inserted company (since 01.04.2023 the GBP profile views are no longer available).
  4. Conversion: when the user becomes a customer, e.g. by starting a call from the Google My Business entry or clicking on the route
  5. CTR (Click-Through-Rate): shows the ratio of clicks on the business to the total reach (clicks/total reach*100)
    1. Other terms on online marketing:  https://onlinemarketing.de/lexikon

Statistics reach​

In the reach graph, you can graphically show and hide the different key figures as well as their previous period history, so that the current period can be clearly compared to the previous period with its history.

Statistics product overview​

The column chart of the product overview breaks down the composition of the individual key figures in detail and thus presents the data origin transparently.

Currently, the figures for the last 4-5 days are not yet displayed, as changes can still occur here.

Breakdown of key figures by product type​

In the company statistics we show key figures across the different product types.

The following filters can be used:

  1. Product type: Listing / CallTracking / ListingPortal / Advertisement / ReachEnhancement / Website (multiple selection possible)
  2. Location: Selection of one or if necessary several locations
  3. License type: Selection of one or if necessary several license names
  4. Booked licenses: Prior to use, a single site must already be selected. Subsequently, the selection of one or more booked licenses of this site is possible
  5. View
  7. Daily
  8. Monthly
  9. Yearly

determines the display of graphs to daily / monthly / yearly points or columns.

Breakdown of the individual KPIs

1. Product type listing (Yext)​

1.1 Total Range​

Advanced KPIs: open by clicking on the funnel.

  1. Listing Search / Listing Search = (Yext API: searches) = The frequency with which a listing was displayed in search results on publisher websites.
  2. Google Search / Google Search (Yext API: Listings Impressions App: Search) The frequency with which the entry was displayed in the search, new since 01.04.2023.
  3. Google Maps Search / Google Maps Search (Yext API: Listings Impressions App: Map) The frequency with which the entry was displayed on a map, new since 01.04.2023.
  4. Facebook Profile Views = (Yext API: facebook_page_views) = The number of times the Facebook page was viewed.
  5. Facebook Post Views = (Yext API: faceboo_post_impressions) = The number of impressions of the Facebook post.

1.2 Clicks​

  1. Advanced metrics:
  2. Listing Profile / Listing Profile = (Yext API: profile_views) = The number of times a customer clicks on the listing.

1.3 CTR​

= Ratio of clicks / total reach

1.4 Conversion​

  1. Advanced metrics:
  2. Google Website / Google Website = (Yext API: google_actions + action_tpe = website clicks) = The frequency with which a user clicked on the website link in a Google listing.
  3. Google Route / Google Directions = (Yext API: google_actions + action_tpe = get directions) = The frequency with which a user clicked on the route link in a Google listing.
  4. Google Anruf / Google Call = (Yext API: google_actions + action_tpe = phone calls) = The frequency with which a user clicked on the call link in a Google listing

Mobile view:

1.5 Engage​

Erweiterte Kennzahlen:

  1. Listing Average Rating = daily average rating of all ratings on the listing portals (GMB, Cylex, Bundestelefonbuch etc.). Facebook ratings do not run in here.
  2. Note: when looking at multiple days, the daily average ratings add up.
  3. Google Photo View / Google Photo View = (Yext API: google_user_photos) = number of images Google users have uploaded for the Google listing.
  4. Facebook Like / Facebook Like = daily level of "likes" on the Facebook page. Attention: when looking at several days, the daily stands of Facebook Likes add up.  (since 21.09.2023 the FB Likes have been dropped)

Quelle Yext Metriken:  https://help.yext.com/hc/de/articles/360000001103-Verfügbare-Metrikenc

2. Product type listing (GMB)​

2.1 Total Range​

  1. GoogleSearch_direct = A user has searched specifically for the name or address of your company.
  2. GoogleSearch_indirect = A user searched for a category, product or service that you offer and found your listing.
  3. GoogleSearch_branded = A user searched for your brand or a brand associated with your business. This category is only displayed if your listing was seen at least once in a brand-related search query.

2.2 Clicks​

Advanced metrics:

  1. GoogleMapViews = A user found your business on Google Maps.
  2. GoogleSearchViews = A user has found your company in Google Search.

2.3 CTR​

= Ratio clicks / total reach

2.4 Conversion​

Advanced metrics:

  1. GoogleWebsiteClicks =A user calls up your website.
  2. GoogleRouting = A user calls up directions to your company.
  3. GoogleCalls = A user calls your business.

2.5 Engage​

Advanced metrics:

  1. GooglePhotos_Merchant = (The number of views on media items uploaded by the merchant.) The number of views on media items uploaded by the merchant.
  2. GooglePhotos_Customers = (The number of views on media items uploaded by customers.) The number of views on media items uploaded by customers.
  3. GoogleLocalPostViews = (The number of times the local post was viewed on Google Search.) The number of times the local post was viewed on Google Search.
  4. Listing Average Rating / Listing Average Rating = daily average rating of all ratings on listing portals (GMB, Cylex, Bundestelefonbuch, etc.). Facebook ratings do not run in here.
  5. Note: when looking at multiple days, the daily average ratings add up.
  6. Google Photo View / Google Photo View = (Yext API: google_user_photos) = number of images Google users have uploaded for the Google listing.
  7. Facebook Like / Facebook Like = daily level of "likes" on the Facebook page. Note: when looking at multiple days, the daily stands of Facebook Likes add up. (since 21.09.2023 the FB Likes have been dropped)

Sources Google:  https://support.google.com/business/answer/7689763?hl=de  +  https://developers.google.com/my-business/reference/rest/v4/Metric

3. Product type CallTracking (Matelso)​

3.1 Conversions​

Advanced metrics:

  1. Answered Calls: The number of calls that were answered.
  2. Missed Calls: The number of calls that were not answered.

4. product type QR​

No statistics are received for this.

5. product type ListingPortal (firmeneintrag / telaustria)​

No statistics are available for this product type.

6. product type Advertisement / advertising banner (adition)​

6.1 Total Range​

Extended key figures: Directories = (adition API: Banner views / adition UI: AdRequests) = The frequency with which an advertising banner is displayed.

6.2 Clicks​

Advanced metrics: Directories / Directories = (adition APi: Banner clicks) = The frequency with which an advertising banner is clicked on.

6.3 CTR​

= Ratio clicks / total reach

7. Product type ReachEnhancement + Budget / SEA (Matchcraft)​

7.1 Total Reach / Total Range​

Advanced Key Figures:

  1. Google Ads = (Matchcraft UI: Impressions) = The frequency with which an ad is displayed.

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7.2 Clicks / Clicks​

Advanced metrics:

  1. Google Ads = (Matchcraft UI: Clicks) = The frequency with which an ad is clicked. Also includes clicks on phone number or SMS message. For social ads later also Likes, share clicks, comments, landing page clicks.

7.3 CTR​

= Ratio clicks / total reach

7.4 Costs​

Advanced metrics:

  1. Google Ads = (Matchcraft UI: Cost) = costs incurred by Google.

7.5 CPC​

= ratio costs / clicks

8. product type website (Mono)​

8.1 Total Range / Total Range​

Extended key figures:

  1. Domain = Website page views

8.2 Clicks / Clicks​

Extended key figures:

  1. Domain = unique page views of the website, without multiple measurement of the same page view within one visit (session) of a user (not shown in Mono Editor statistics).

8.3 CTR​

= ratio clicks / total reach

8.4 Conversions​

Advanced key figures:

  1. Click to Call = Total number of clicks on a phone number by visitors. This includes all links that point to a phone number, for example a text link or a phone link on a button.
  2. Click to Contact = Total number of times visitors made written contact on the site. This includes clicking on links to an email address and submitting contact forms
  3. Click to Map = Total number of times visitors clicked on maps on the website. This includes any interaction with maps, i.e. when visitors click or drag on the map or click the get directions button
  4. Click on external link = frequency of clicks on external links that lead to target URLs outside the website (external homepage, external URL, external imprint URL, external privacy URL).

8.5 Engage​

Advanced metrics:

  1. Click on images = frequency of times the single view of gallery images was opened plus the total number of clicks to the next image within the opened gallery image single view.
  2. Click on internal link = frequency of clicks on internal links that lead to destinations within the same web page.

9. product type WebsiteWidget​

No statistics are received for this.

10. product type MonoSync​

Not yet posted. Currently (as of March 2021) there are no statistics for this in the company statistics, would still have to be enabled by the technology that we can also run these MonoSync licenses in the statistics analogous to product type Website (Mono).

11. product type StatisticAggregation​

Not yet posted. Here, statistics on Matchcraft SEA or Yext listing licenses not booked via Markee should flow into Markee statistics. No combined product definition possible, either it refers to external Matchcraft SEA campaigns or to external Yext listing licenses.

The statistics data should flow into the company statistics according to product type Listing (Yext) or according to product type ReachEnhancement + Budget / SEA (Matchcraft).