Content Campaigns

You can use content campaigns to write to your customers on specified events. This is often used to maintain important information such as special opening times.

The customer (Contact for location) receives an email and is taken to the landingpage via a link. On this page, the customer has the opportunity to react (e.g. enter opening hours, respond to a rating) even if he himself does not have access to the Markee. The link loses its validity after the first call. This avoids duplicate and ambiguous entries.

You have the option of placing your logo on the landingpage. This gives the customer a customised look and feel. 

Varieties

Currently, four campaign types are available:

1. Ask for opening hours
2. Ask for special opening hours
3. Response to received reviews (prerequisite: Review Response AddOn activated)
4. Response to suggestions for changes (Publisher Suggestions)

Create content campaign

You want such a campaign? Then contact our support team. They will gladly do the configuration for you.

Required information

1. Name of the campaign (only as internal info)
2. Type of campaign
3. Which work area should be included
4. Which locations should be included
   1. All locations or
   2. Only locations without content (e.g. opening hours)
5. Campaign start incl. date
6. Which period? (30 days, 7 days, unlimited, individual specification), end date + end time --> Note on end time: The confirmation link in the e-mail is valid until this day / time.
7. E-mail subject
8. E-mail text (text without placeholder)
9. Logo for the landingpagee of the campaign (preferably with transparent background)
10. Data protection URL of the landingpage
11. Imprint URL of the landingpage
12. Sender e-mail address
13. Sender name
14. Footer: Company details

The campaign cannot be created without specifying the URLs on the landingpage (data protection and imprint).

In case reports and alerts (notification centre) have already been set up for the workspace, the information on the e-mail settings is still required. If these have not yet been set up, you will receive the relevant information from Support so that your customer can set them up.

If you would like the customer to receive only one email as a notification (alert), please go to the article to Notification Centre Alerts.

Sample view

In this example, a rating was submitted by a Google user.

1. The customer will then receive an e-mail:

2. When the user clicks on " Answer to rating", he lands on the landingpage.

3. Here the user sees the rating to which he or she is replying once again. 4. and can respond to the assessment.

5. After he submits his answer, he receives a confirmation message and the answer is now filed in Markee and published on Google.

View in Markee:

View in Google Maps: