Social Ads - Facebook Ads - Targeted Advertising Message

Social ads are advertisements in social media portals that target the people you want to reach. This is because, unlike other online advertising, they do not select the addressee only according to his or her search queries on the web. Social ads evaluate information that the user himself provides on the social media portal and determine the target group of your ad according to socio-demographic data such as age, gender, place of residence, interests and much more. In this way, your advertising message reaches the users and ONLY the users you want to address. 

Markee enables you to run social ads on Facebook with the help of campaigns and clearly defined budget targets. The campaigns are broadcast in cooperation with our partner Matchcraft. They are displayed to your clearly defined target group in their Facebook newsfeed in the look-a-like of a regular Facebook post.

Requirements

Additionally, your location must have a Facebook page. This URL must then be entered into Markee for the social ad campaign. Before the campaign can start, Markee automatically sends a message to the Facebook page owner asking permission to create Facebook Ads on behalf of the business. 

Please contact the support if you do not yet have a SEA product in Markee. We will then go through the process with you.

Setup

After you have assigned the licence, you initially define the start and end date for your campaign and enter the budget you would like to spend per month for all your social adverts under "Budget target". The budget is billed per click.  In the next steps, you define the segments and the ad. 

Guide - Define segments

In this guide we explain how to create the segments for the Facebook Ad. 

Special category: The three areas - Credit, Employment, Housing - are subject to more stringent anti-discrimination rules on Facebook. Selecting one of the areas will therefore affect the targeting options available to you for the ads. For example, age targeting and gender targeting are not allowed in the special category "Employment".

Guide - Define target group

Secondly, you define the target group. In this guide we explain how to do that.

Guide - Create advertisement

In this guide we will show you how to create the ad in the last step.

A segment can contain multiple advertisements.